РЕБРЕНДИНГ ВУЗОВСКОЙ БИБЛИОТЕКИ КАК НОВЫЙ ВИТОК В ЕЕ РАЗВИТИИ

(НА ПРИМЕРЕ НАУЧНОЙ БИБЛИОТЕКИ ASEM)

  • Елена РАЙЛЯН, доктор экономики, Молдавская Экономическая Академия
Keywords: university library, marketing, promotion, promotion tools, target segments, information market, users, library services, rebranding, marketing thinking, innovation services.

Abstract

          The article highlights the role and the importance of university libraries and the need to promote and to rebrand them on the information market. The author offers basic promotion tools for the Scientific Library of AESM. The article covers requirements for staff that is responsible for promoting the library and information services.

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Published
2020-07-10
How to Cite
РАЙЛЯН, доктор экономики, Молдавская Экономическая Академия, Е. (2020) “РЕБРЕНДИНГ ВУЗОВСКОЙ БИБЛИОТЕКИ КАК НОВЫЙ ВИТОК В ЕЕ РАЗВИТИИ: (НА ПРИМЕРЕ НАУЧНОЙ БИБЛИОТЕКИ ASEM)”, BIBLIOPOLIS, 58(3), pp. 52-58. Available at: http://ojs.hasdeu.md/index.php/bibliopolis/article/view/343 (Accessed: 28February2021).
Section
Studii și Cercetări