IMPACTUL MEDIULUI DE MARKETING ASUPRA FUNCŢIONĂRII BIBLIOTECILOR UNIVERSITARE DIN REPUBLICA MOLDOVA

Abstract

           The article is devoted to the environmental impact on the university library and the different levels of its influence. The external environmental factors that influence the performance of a library service define the macro environment of infodocumentary services, expressing all the conditions established by the heterogeneous nature of the components of this environment: economic, political, sociocultural, demographic, technological, natural and institutional. The university library has complex relations with the factors in close proximity, forming the microenvironment and representing the forces that influence its ability to serve consumers.