РЕБРЕНДИНГ ВУЗОВСКОЙ БИБЛИОТЕКИ КАК НОВЫЙ ВИТОК В ЕЕ РАЗВИТИИ
(НА ПРИМЕРЕ НАУЧНОЙ БИБЛИОТЕКИ ASEM)
Keywords:
university library, marketing, promotion, promotion tools, target segments, information market, users, library services, rebranding, marketing thinking, innovation services.Abstract
The article highlights the role and the importance of university libraries and the need to promote and to rebrand them on the information market. The author offers basic promotion tools for the Scientific Library of AESM. The article covers requirements for staff that is responsible for promoting the library and information services.
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Published
10.07.2020
How to Cite
РАЙЛЯН, доктор экономики, Молдавская Экономическая Академия, Е. . (2020) “РЕБРЕНДИНГ ВУЗОВСКОЙ БИБЛИОТЕКИ КАК НОВЫЙ ВИТОК В ЕЕ РАЗВИТИИ: (НА ПРИМЕРЕ НАУЧНОЙ БИБЛИОТЕКИ ASEM)”, BIBLIOPOLIS, 58(3), pp. 52–58. Available at: https://ojs.hasdeu.md/index.php/bibliopolis/article/view/343 (Accessed: 19 April 2026).
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Section
Studii și Cercetări
